TV Commercial for NAC Anglican Collage
Writing and Producing TV commercials is one of the most exciting creative experiences there is, and then to get such positive outcomes is very rewarding.
It uses every creative fibre, personal experience, and knowledge, doing market research and then testing the idea before creating the final concept. I believe this leads to an Ad’s success
Especially in such a clutter market, to get cut through create traction, while building the Brand
The creative idea was also to give great value to the client, be contemporary, and also design an Ad that could be refreshed, without having to do another completely new concept.
Collaboration is key, having a great editor with amazing ability to realise the creative and take it one step further.
The original Ad recently had a voice over added, to promote an upcoming open day with a targeted TV campaign, it has been very successful with many New
Register students
Many thanks to Chris, Andrew and Melissa without a brilliant product and amazing team it would be futile
Editor
Adam Newcombe
http://www.aspectratio.com.au/
Photography/stills
Me
Music choice
That’s a story on its own, you had to be there
‘Testimonial’
Even before we approached Ross Pulsford to design and produce a TVC campaign, we knew we had a challenging brief. We did not want to exploit the images of our students and at the same time, we wanted to capture and communicate the story of children growing and learning in our schools. Ross was able to quickly identify with our objectives, produced a creative concept and then led the process of all of us refining and developing it. Nothing was too much of a challenge for Ross as he made it easy for us to make adjustments to get the right results to communicate our message effectively. Given Ross’ creativity, passion and professionalism, we look forward to continuing to benefit from his broad experience and knowledge.
We now have a coordinated branding strategy that is yielding results in the marketplace – particularly in terms of how parents and students think about the Schools and whether it may be a valid choice for their families. Finding new families is always competitive, but with the effective approach to marketing that Ross has provided, we have seen an excellent response with new enquiries.
by Andrew Guile
Business Manager